Explains what information we collect and why, how we use it, and what choice you have
Last Updated [30.05.2022]
Personal Information that We Collect
How We Use Personal Information
When We Share Personal Information
Your Rights and Choices
How We Protect Your Personal Information
How We Transfer the Information that We Collect Internationally
How to Contact Us
This Policy also explains your choices about how we use your Personal Information, including how you can object to certain uses of the information, as well as how you can access or update certain information about you. If you do not agree with this Policy, please do not use our Services.
“Personal Information” means any information relating to an identified or identifiable individual, such as an individual's name, address, telephone number, or e-mail address.
1. Personal Information that We Collect
We collect information about you either when you provide it to us on our website or through the use of our Services, or in some cases, when other sources provide it to us.
A. Personal Information You Provide to Us
Registration and Profile Information
When you create an Arbor 3D® account, we collect your name, company, address, e-mail address, telephone number and any additional information you choose to include in your profile.
When you register for our paid services, we collect your name and contact information, as well as your payment details, such as your payment card information or bank account details. We do not store your payment details in our system and rely on our third-party payment processor to securely process payments.
When you engage with other users through the Service, post comments on the platform, or upload imagery, map data, video, audio, models and other content using our interactive functionality (the “User Materials”), we collect your profile information and information about the User Materials you choose to share with us.
When you register to participate in a conference or event we organise, we may collect your name, contact information, and information about the event you attended.
If you contact us directly or participate in a survey, we may receive additional Personal Information about you. For example, when you contact our customer support team, we will receive your name, email address, the contents of a message or attachments that you may send to us, and other information you choose to provide. When you participate in a survey, we may also receive your contact details and your responses to our questions. When we send you emails, we may track whether you open, click on or forward them to learn how to deliver a better customer experience and improve our Services. When you subscribe to any of our newsletters or mailing lists, we will collect certain Personal Information from you, such as your email address.
When you request technical support services, we will process your contact information, such as name, email address, phone number and the country in which you are based as well as information on the reasons for your support request, and any additional information you may provide in that context.
If you do not provide your Personal Information when requested, you may not be able to use our Services if that Personal Information is necessary to provide you with our Services or if we are legally required to collect it. Where required by applicable law, we indicate whether and why you must provide us with your Personal Information, as well as the consequences of failing to do so.
B. Personal Information We Collect Automatically
Images, Video and Audio
When you use the Service including Virtual Tour, Live Streaming, Video/Audio Conferencing and Video-on-Demand (VoD) Playback, we also collect imagery, audio and video taken during the live streaming session. (With Cloud Recording activated by user)
C. Information We Collect via Cookies
When you use our Services, we may automatically collect Personal Information about your use of the Services, including via cookies, beacons, invisible tags, and similar technologies, in your browser and on emails sent to you. Cookies are small text files containing a string of alphanumeric characters. We may use both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to our Services. The below references to “Cookies” include both cookies and similar technologies.
The information collected via Cookies may include Personal Information, such as your IP address, web browser, device type, and the web pages that you visit just before or just after you use the Services, as well as information about your interactions with the Services, such as the date and time of your visit, and where you have clicked.
If your browser or browser add-ons allow it, you can modify the level of acceptance of cookies or refuse our cookies. See AboutCookies.org for details. However, if you do this, in some cases it may affect your safe access to our website and may require you to change user settings each time you visit our website.
Some Cookies are strictly necessary to make our Services available to you. For example, to provide login functionality. We cannot provide you with the Services without this type of Cookie. We may use our own functional Cookies or use third-party Cookies.
Our third-party partners, such as analytics partners, may use these technologies to collect Personal Information about your online activities over time and across different services.
D. Personal Information from Other Sources
We may receive information about you, including Personal Information, from third parties, and sources other than our Services, such as our business customers and partners. In addition, we use third-party Software Development Kits (“SDKs”) in order to connect with third-party service providers, through which we may exchange data in order to enable the functionality of our Services. Similarly, we also use web beacons, pixel tags, ETags and other similar technologies on our website.
For example, an email we send you may contain an address link to the content of our website, and if you click on the link, we will track the click to help us understand your product or service preferences so that we can proactively improve our customers service experience. A web beacon is usually a transparent image embedded in a website or email. With the help of pixel tags in emails, we can tell if an email has been opened. If you do not want your activity to be tracked in this way, you can unsubscribe from our mailing list at any time.
ETags (entity tags) are HTTP protocol headers between internet browsers and internet servers in place of cookies. ETag can help us avoid unnecessary server load, improve service efficiency, save resources and energy, and at the same time, we may use ETag to record your identity so that we can better understand and improve our products or services. Most browsers provide users with the function of clearing browser cache data. You can perform corresponding data clearing operations in the browser settings function. However, please note that if you disable ETag, you may not enjoy a relatively better product or service experience.
If we combine or associate information from other sources with Personal Information that we collect through our Services, we will treat the combined information as Personal Information in accordance with this Policy.
2. How we use Personal Information
We use the Personal Information we collect for the following purposes:
Providing the Services
We use your Personal Information to operate, maintain, enhance, and provide features of our Services. If you do not provide this information, it will not affect your use of Arbor 3D®'s basic membership services such as browsing, searching, uploading and processing images, video and models, but you may not be able to obtain the user experience that these additional services bring to you. These additional services include:
(1) Personalised Recommendation Service Based on Location Information
We will access and obtain your location information after you enable location permission, and provide you with page displays, products and/or services that better suit your needs based on your location information, such as Recommending deals near you.
(2) Additional Services Based on Camera
You can use this function to scan the code after enabling the camera/camera permission to log in, take images or videos for evaluation and sharing.
(3) Additional Services for Image/Video Access and Upload Based on Albums (Image Library/Video Library)
You can use this function to upload your images/videos after enabling the album permission to change the avatar and upload the graphic library files, etc. We may use the images you upload to identify the services or other purposes you need to obtain, or use commentary information containing the images you upload.
(4) Additional Services Related to Microphone-based Voice Technology
After enabling the microphone permission, you can use the microphone to realise the function of voice communication, or to contact customer service or to achieve voice interaction with the customer service robot. In these functions, we will collect your recording content for Identify your shopping needs, or respond to your customer service and dispute resolution needs. Please know that even if you have agreed to enable the microphone permission, we will only obtain voice information through the microphone when you actively click the microphone icon in the client or record a video.
(5) Calendar-based Additional Services
After you enable our permission to read/write your calendar, we will collect your calendar information to provide you with service rights-related records and possible reminders.
(6) Special Membership Rights
If you choose to provide your real name, gender, date of birth, place of residence, avatar and other personal information that is not required for registration, we can provide you with more personalised membership services such as membership birthday privileges . Among them, in order to ensure the recognition of platform users, your nickname and avatar will be displayed publicly.
(7) Authorised Login
We may share your account information (avatar, nickname and other information prompted on the page) with third parties with your consent, so that you can easily register or log in to third-party accounts. In addition, we may obtain your third-party account information from third parties according to your authorisation, and bind it with your Arbor 3D® platform account, so that you can directly log in, use our products and/or through the third-party account. or service. We will use your relevant information within the scope of your authorisation and consent.
Other Membership Role Services
If you apply for registration as a corporate organisation or other membership roles with additional identity authentication requirements, you need to take the initiative to provide us with identity information and/or company-related information for verification of your identity and qualifications for special membership roles , registration, publicity and other purposes that we expressly inform.
We use Personal Information to provide technical support, including diagnosing and resolving any issues you report.
We use your Personal Information to keep our Services secure and to identify and prevent fraud in the use of our Services.
Customer Relationship Management
We may process your Personal Information for customer relationship management purposes.
Communicating with You
We may use your email address and other Personal Information as necessary to contact you for administrative purposes such as to provide information that you request, to respond to comments and questions, or to ask you to provide feedback and complete surveys.
Understanding Usage and Improving the Services
We use the information that we collect through the Services to understand and analyse the usage trends and preferences of our users, to improve the Services, and to develop new products, services, features, and functionalities.
We may process your Personal Information for marketing and advertising purposes, such as to develop and provide promotional materials and advertisements that may be relevant, valuable or otherwise of interest to you.
Administrative and Legal Purposes
We may use your Personal Information to address any administrative or legal issues pertaining to Arbor Standard, including but not limited to intellectual property infringement, defamation, rights of privacy issues, to enforce our Terms of Service or other legal rights, or as may be required by applicable laws and regulations or requested by any judicial process or governmental agency.
We may aggregate or otherwise de-identify Personal Information and use the resulting information for other business purposes, as permitted by applicable law.
If we intend to use your Personal Information for other purposes, we will provide specific notice at the time the Personal Information is collected.
Legal Grounds for Processing
Depending on the country in which you are located, we will only process your personal information based on a valid legal ground, including when:
You give us consent to do so for a specific purpose;
We need it to provide you with the Services, for example to provide technical support you requested;
We need it to comply with a legal obligation, for instance to comply with a court order; or
We or a third party have a legitimate interest in using your Personal Information. In particular, we have a legitimate interest in using your Personal Information for development and internal analytics purposes, and otherwise to improve the safety, security, and performance of our Services. We only rely on our or a third party’s legitimate interests to process your Personal Information when these interests are not overridden by your rights and interests. When we are using your information because we or a third party have a legitimate interest to do so, you may have the right to object to that use.
3. When We Share Personal Information
We may disclose information to third parties if you consent to us doing so, as well as in the following circumstances:
To our third-party service providers who provide services such as website hosting, data analysis, information technology and related infrastructure provision, customer service, email delivery, auditing, payments processing and other services. We limit the Personal Information provided to these service providers to that which is reasonably necessary for them to perform their functions, and we require them to agree to maintain the confidentiality of such Personal Information.
If required to do so by law or in the good-faith belief that such action is necessary to comply with applicable laws, in response to a court order, judicial or other government subpoena or warrant, or to otherwise cooperate with law enforcement or other governmental agencies.
Where we believe, in good faith, that disclosing your Personal Information is appropriate or necessary to (i) take precautions against liability; (ii) protect ourselves or others from fraudulent, abusive, or unlawful uses or activity; (iii) investigate and defend ourselves against any third-party claims or allegations; (iv) protect the security or integrity of our Services and any facilities or equipment used to make our Services available; or (v) protect our property or other legal rights including, but not limited to, enforcement of our agreements, or the rights, property, or safety of others.
To an acquirer, successor or assignee as part of any merger, acquisition, debt financing, sale of assets, or similar transaction, as well as in the event of an insolvency, bankruptcy, or receivership in which information is transferred to one or more third parties as one of our business assets.
To our affiliates, subsidiaries, and branch offices for the above-mentioned purposes.
4. Your Rights and Choices
You have certain rights regarding the Personal Information we maintain about you and certain choices about what Personal Information we collect from you, how we use it, and how we communicate with you.
You may decline to share certain Personal Information with us, in which case we may not be able to provide to you some of the features and functionality of our Services. You may access and update many categories of personal information that are collected as part of the Services offering by logging in to your account and accessing your account settings. Moreover, if you wish to access, amend, or delete any other Personal Information we hold about you, you may contact us using the contact details at the end of this Policy. Please note that while any changes you make will be reflected in active user databases instantly or within a reasonable period of time, we may retain all information you submit for backups, archiving, prevention of fraud and abuse, analytics, satisfaction of legal obligations, or where we otherwise reasonably believe that we have a legitimate reason to do so, to the extent permitted under applicable data protection law.
If you receive commercial email from us, you may unsubscribe at any time by following the instructions contained within the email. You may also opt out from receiving commercial email from us and any other promotional communications that we may send to you from time to time, by contacting us using the contact details at the end of this Policy.
Please be aware that if you opt out of receiving commercial email from us or otherwise modify the nature or frequency of promotional communications you receive from us, it may take up to ten business days for us to process your request and you may receive promotional communications from us that you have opted out from during that period, to the extent permitted by applicable law. Additionally, even after you opt out from receiving commercial messages from us, you will continue to receive administrative messages from us regarding our Services.
Depending on the country in which you are located, you may have additional rights as described below.
You may request access to and receive information about the Personal Information we maintain about you, update and correct inaccuracies in your Personal Information, restrict or object to the processing of your Personal Information, have the information anonymised or deleted, as appropriate, or exercise your right to data portability to easily transfer your Personal Information to another company. In addition, you may also have the right to lodge a complaint with a supervisory authority, including in your country of residence, place of work, or where an incident took place.
You may withdraw any consent you previously provided to us regarding the processing of your Personal Information, at any time, and free of charge. We will apply your preferences going forward and this will not affect the lawfulness of the processing before you withdrew your consent.
You may exercise these rights by contacting us using the contact details at the end of this Policy. Please note that there are exceptions and limitations to each of these rights, and that while any changes you make will be reflected in active user databases instantly or within a reasonable period of time, we may retain information for backups, archiving, prevention of fraud and abuse, analytics, satisfaction of legal obligations, or where we otherwise reasonably believe that we have a legitimate reason to do so, to the extent permitted by applicable law.
Your Cookie Choices
To opt-out from third party Google’s and other vendors’ use of information collected on the Services through cookies for advertising purposes, you may visit Google’s Ads Preferences Manager, TRUSTe's Preference Manager, or the Network Advertising Initiative opt-out page.
There is no accepted standard on how to respond to Do-Not-Track signals, and we do not respond to such signals.
5. Third-party Services
The Service may contain features or links to websites and services provided by third parties. For example, you may use our app store to integrate with other data analytics or data storage providers that may then collect Personal Information from you. Any information you provide on third-party sites or services is provided directly to the operators of such services and is subject to those operators’ policies, if any, governing privacy and security, even if accessed through the Services. We are not responsible for the content or privacy and security practises and policies of third-party sites or services to which links or access are provided through the Services. We encourage you to learn about third parties’ privacy and security policies before providing them with information.
6. How We Protect Your Personal Information
We implement reasonable security measures to secure and protect your Personal Information. Our services incorporate privacy by design, including minimising the data collected from customers, and technical and organisational measures to ensure we are providing the confidentiality and integrity which your data deserves. If we experience a data breach compromising Personal Information, we will notify you as quickly as possible, as required by regulatory requirements.
7. How We Transfer Information We Collection Internationally
Our Services are hosted in The United Kingdom ("U.K."), and with CDN acceleration servers deployed across the globe for regional service. Please find the closest server we used to process and store your data here. If you choose to use our Services from regions of the world with laws governing data collection and use that may differ from the English law, then please note that you are transferring your Personal Information outside of those regions to the U.K. for storage and processing. When we transfer your Personal Information to the U.K., we take steps to comply with applicable data protection law, in particular legal requirements regarding adequate protection for data transfers. By providing any information, including Personal Information, on or to the Services, you agree with such transfer, storage, and processing.
If you are located in the European Economic Area ("EEA"), we will comply with applicable data protection laws when transferring your Personal Information outside of your jurisdiction. We may transfer your Personal Information to countries that have been found to provide adequate protection by the European Commission or other competent authorities (e.g., see list of countries for which the European Commission has issued an adequacy decision here), use contractual protections for the transfer of Personal Information, or transfer to recipients who have adopted Binding Corporate Rules. For more information about how we transfer Personal Information outside of the EEA, or to obtain a copy of the contractual safeguards we use for such transfers, you may contact us as specified below.
8. Children’s Privacy
Children’s safety is important to us, and we encourage parents and guardians to take an active interest in the online activities of their children. Our Services are not directed to children under the age of 14, and we do not knowingly collect Personal Information from children under the age of 14. If we learn that we have collected Personal Information from a child under the age of 16 on our Service, we will delete that information as quickly as possible. If you believe that we may have collected any such personal information on our Service, please notify us at email@example.com
Updates of the Policy items include, but not limited to:
Our service model has undergone major changes. Such as the purpose of processing personal information, the type of personal information processed, and the way of using personal information, etc.;
We have undergone major changes in terms of control. Such as changes in information controllers caused by mergers and acquisitions, etc.;
The main objects of personal information sharing, transfer or public disclosure have changed;
Your right to participate in personal information processing and the way you exercise it have undergone significant changes;
The responsible department, contact information and complaint channels that we are responsible for handling personal information security have changed;
The personal information security impact assessment report indicates that there is a high risk.
10. How to Contact Us
Unless otherwise indicated, Arbor Standard is the entity responsible for processing your Personal Information as described in this Policy. If you have questions about this Policy or about Arbor Standard, please contact us by email at firstname.lastname@example.org, or at:
ARBOR STANDARD LTD
107 Fleet Street
The United Kingdom
Last Updated [30.05.2022]